Los Angeles
Welcome Selected works 2022–2025 Available for work
01

I design digital products from the system to the screen.

I work across commerce, enterprise software, and AI-powered products, with hands-on ownership of UX, interaction, and visual design.

Senior UX & Product Designer — Commerce / Enterprise / AI-Enabled Products

McPherson
02 Work 2022–2025
03 About 2013–2026

Senior UX & Product Designer

About

I’m a senior UX and product designer with 16 years of experience. My work brings together product strategy, user experience, and visual design, with ownership from early definition through detailed interfaces and prototypes.

I work closely with product and engineering to make sense of complex requirements, establish how a product should work, and carry that thinking through to execution. I care about the architecture of an experience, the quality of its interactions, and the typography, composition, and motion that give it character.

Areas of expertise

01

UX Strategy & Architecture

Research synthesis, information architecture, and journey design that turn complex requirements into a clear product structure.

02

Interaction & Prototyping

Task flows, interaction states, and working prototypes that make product behavior concrete and help evaluate design decisions.

03

UI & Visual Design

Typography, layout, imagery, and motion shaped into distinctive interfaces across desktop and mobile.

04

Design Systems

Reusable components, patterns, and documentation that support consistent design and implementation across a product.

05

AI Product Design

Interfaces and workflows that connect AI capabilities with practical tasks, giving people clear ways to provide direction, understand results, and use them.

Education

BFA, Communication Design

Parsons School of Design